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Chose keyword was the work that was focussed on what was looked for by the person not about whether the product, the article or your contents.
For example the person more will choose “the price hotel room” than “Hotel Mutiara”, so used the name of the company was not better from the aspect of what was looked for by the person, from the corner search enggine certainly did not have the problem because of the two kewyords would indexing by google.
So once more, the focus to what generally is looked for by the person.
To determine keyword and knew what often was looked for by the person, you possibly did not get keyword that was exact if carrying him out by thinking hard or while drinking coffee.
So better and faster and exact if you used available tools, you will be supervised when keywords link tool that could be used by yourself.

What are the tools, i’ll explain later on the next post.